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    Advertising and Brand Responsibility, MA

    Program Description

    The School of Journalism and Communication's advertising master's program welcomes graduate students who are interested in making the world a better place. Graduate students in advertising want to raise the bar for brand communication. Our students want to work for an organization that's committed to finding solutions to the world's pressing problems.

    In our one-year graduate program, you’ll learn how to use strategic communication skills to guide strong brands in areas like sustainability, privacy and data protection, social justice, and diversity. You’ll also learn how to:

    Define brand responsibility
    Analyze consumer concerns about societal issues
    Design effective brand responsibility strategies and campaigns
    Recognize brands’ responsibilities to society beyond economics
    Develop solutions that use critical, conceptual, and creative approaches

    Application at a Glance

    Detailed instructions are available on the program’s website. The following are required for your application:


    Program-Specific Application Requirements:
    Personal Statement
    Resumé or CV
    Portfolio
    2-4 Letters of Recommendation
    Optional: GRE (UO Institution Code: 4846)

    Detailed Application Requirement: https://journalism.uoregon.edu/academics/graduate-programs/advertising-and-brand-responsibility/apply

    Meet the Faculty
    Visit the Website
    School of Journalism and Communication
    Campus: Eugene
    This program is not currently accepting applications at this time.