Advertising and Brand Responsibility, MA

    Program Description

    The School of Journalism and Communication's advertising master's program welcomes graduate students who are interested in making the world a better place. Graduate students in advertising want to raise the bar for brand communication. Our students want to work for an organization that's committed to finding solutions to the world's pressing problems.

    In our one-year graduate program, you’ll learn how to use strategic communication skills to guide strong brands in areas like sustainability, privacy and data protection, social justice, and diversity. You’ll also learn how to:

    Define brand responsibility
    Analyze consumer concerns about societal issues
    Design effective brand responsibility strategies and campaigns
    Recognize brands’ responsibilities to society beyond economics
    Develop solutions that use critical, conceptual, and creative approaches

    Application at a Glance

    Detailed instructions are available on the program’s website. The following are required for your application:

    Program-Specific Application Requirements:
    Letters of Recommendation
    Personal Statement
    Resume or CV

    GRE (UO Institution Code: 4846)

    Meet the Faculty
    Visit the Website
    School of Journalism and Communication
    Campus: Eugene
    Fall 2024
    Priority Deadline -  November 15, 2023
    Final Deadline - September 01, 2024

    This program may accept applications after the posted deadline on a space-available basis. Refer to the program’s website for more details.