Marketing, PhD

Program Description

The PhD in Marketing at the University of Oregon’s Lundquist College of Business prepares students for academic careers as impactful researchers and effective educators. Our program focuses on developing deep expertise in consumer behavior and marketing strategy through rigorous training in behavioral sciences, statistics, and research methods. Students engage in personalized coursework and work closely with faculty who are active scholars in top-tier journals, fostering a collaborative environment centered on producing original, high-quality research. Key program milestones include early research papers, a comprehensive exam, and a dissertation that contributes meaningful new knowledge to the field.

Students benefit from an immersive, research-driven experience that emphasizes mentorship, interdisciplinary learning, and professional growth. With opportunities to collaborate on research, present work, and draw on resources across disciplines such as psychology and economics, students build strong analytical, methodological, and communication skills. Our program’s supportive academic community and early focus on publishable research position graduates for successful placement at research-focused universities and for influential careers in academia and beyond.

Application at a Glance

Detailed instructions are available on the program’s website. The following are required for your application:

Program-Specific Application Requirements:

Meet the Faculty

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Visit the Website

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Lundquist College of Business

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Campus: Eugene

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Fall 2026
Priority Deadline -  December 01, 2025
Final Deadline - December 15, 2025 

Applications must be submitted and paid for by 11:59 PM Pacific Time on the specified deadline date to be considered eligible.

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